We’ve designed and refined a purpose-led business process (the Impact-Driven Environmental Action System – IDEAS) that will help you focus on achieving great results for people, planet and profit. IDEAS consists of four steps:

  • Vision
  • Values
  • Strategy
  • Operations


What is it that inspires you and your colleagues to get out of every day and come to work? What is your company’s purpose or mission? It’s the starting point for many entrepreneurs and business owners and without a vision, you are unlikely to be steering your company in the right direction.

Having a vision should be the bedrock of every business. It inspires you and others to do great things with the maximum impact for people, planet and your profitability. Once you have a vision then the rest will fall into place, including your values.


If vision is your ‘Why’, the your values is your ‘How’. How will you take your vision and make it uniquely you. What personalities and traits do you and your team share. What are the things you will do and, equally as important, what won’t you do?

Company values aren’t just a collection of words that you think potential customers would like, they represent the essence of your business. Get them right and you can start to work on your strategy.


A strategy is an action plan that you should design to help solve your client’s needs. So, the first thing to do is identify those needs and put forward a proposition that is so compelling that securing each piece of work becomes that much easier.

For an effective strategy to be compelling and beneficial to society and the environment you will need to identify the right market opportunities, your own brand and business model before you can effectively implement the hard work you have put in to date.


Now you know where you are going and fully understand the value proposition you are delivering to your clients, then you need to ensure you have the right team on board with you and pulling in the same direction. Once assembled your team will need to be held accountable for the goals that you need to set.

Operations is not only about the delivery of services, but how you respond to internal and external changes. It’s therefore critical that you monitor and review the right things (data) so that you’re able to make the right changes at the right time.

“Let us all choose to be the leaders we wish we had.”

Simon Sinek